FMCG Social Media Marketing Campaigns, Warburtons

Warburtons

Digital Innovation

British baking firm founded in 1876 with 24% share of the UK bread market.


Social media marketing strategy built around a series of interactive Facebook apps aimed at promoting a variety of Warburtons products

3rd Most Engaged-With Brand On Facebook UK

Impressive result in the first year of introducing the brand to social media. Reached 27 million people, 38,000 of whom continued to engage

  • We managed an online advertising campaign via social media, that reached over 27 million people, and engeaged 38,000 people
  • Generated a positive revenue impact, with a 25.7% increase in Warburtons online market share via mySupermarket.co.uk during the initial 3 months of the advertising campaign
  • An overall 3,818% increase in audience reach via 2 of the brand's most popular social media channels, Facebook and Twitter
  • Social media became the core component of the brand's marekting strategy. Warburtons now thrives among a community of lifetime advocates
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