Digital Marketing Strategy for Wall's Ice Cream Products, Unilever


Multinational consumer goods company and the world's biggest ice cream manufacturer.

Developed a digital marketing strategy for reaching UK ice cream vendors online in order to boost sales of Unilever’s Wall's ice cream.

17.8 million

impressions of brand messaging to UK vendors looking for store improvement solutions - a successful digital marketing strategy.

  • 89% increase in traffic to the Unilever Ice Shop
  • Over 31,000 clicks on brand advertising messages
  • Sales increase of Wall’s ice cream to retail vendors
  • Retail websites and digital magazines displayed Wall's messaging to independent retailers with clear calls-to-action enabling them to learn more
  • Campaign also determined target demographic's behaviour allowing the brand to re-target the segment that delivered highest conversion
  • Digital marketing strategy demonstrated impressive ROI and a proven model for upscalling the campaign