Mobile Travel Website, Rated Trips Website, The AA, CMAGICS

The AA

Developed digital strategy for The AA to launch a brand new platform - Rated Trips.

The AA (Automotive Association) which pioneered the hotel star rating programme needed an independent presence for its hospitality arm to grow as a business.

3,777 Accommodations Rated

+ 2,024 Restaurants Rated, 2,112 Recommended Pubs, 4,355 Days Out & Activities

CMAGICS was employed by AA Hospitality to consult on the creation of a new independent platform to promote member properties. Worked closely with management, tech teams and suppliers, helping to launch a cross-platform solution. We created the mechanics of transforming AA’s big data into meaningful and compelling information, delivered to the end user quickly and easily – ultimately driving a greater return for the brand and its member establishments to accelerate growth.